The day was October 9th, 2013. We're up to wish a close friend of ours on her birthday. As we waited for 12 am; we stumbled upon an idea.

The BIGGEST challenge at a birthday party is getting a perfect shot of the birthday baby cutting the cake. Our phone cameras always failed to capture the precise moment. What if we could create an app that did just that; Take a photograph INSTANTLY.

Once the Birthday songs were sung; we decided to get into some overnight coding. Though we wanted to make the app for ourselves, we also wanted to know if people across the world wanted something like this as well. We turned on RIA and put her into analysis mode.

20 mins later, we were surprised by the number of people who shared similar sentiments as us. It was not just about birthday cakes; from birds flying by to cute baby faces, people wanted to capture all those subtle yet precious moments.

THIS turned everyone on. 4 hours later we had the first prototype. We named it InstaCam (Instant Camera; We're guessing you would've figured that out already). Couple of design tweaks later, we put the app on Google Play.

The first day of InstaCam on the Play Store saw 1749 installs, which doubled by day 3. 15 days later, we were seeing over 14,400 installs every single day. On the 19th day, we hit 100K+ installs and the app was trending in 51 countries across the globe.

InstaCam which was coded and deployed in under 8 hours had it's share of criticism. We had tested it only on a handful of devices. The early versions crashed and burned. InstaCam froze on several devices; especially on Google's Nexus phones. If the app worked, we got a 5 Star; else the 1 Stars flowed! Amidst all this chaos, the installs just kept coming.

What started as just an overnight hack, had grown to a scale which required more attention. We devoted more time on the app to get it work-ready across a large set of devices. Before InstaCam, we never knew testing was such a HUGE challenge.

It has been 6 months since we launched InstaCam. Now the app has garnered over a MILLION downloads. Our heartfelt thanks to each and everyone who has been kind enough to check it out. We are super delighted for all the countless moments captured.

Like they say, A Picture does speak a thousand words.